On 2 September 2026, FinMet.sg launched in Singapore with a simple purpose: make physical gold easier to buy and manage, starting with just one gram.
The launch brought the platform into a room full of people. Guests gathered around demonstrations, looked at the physical gold and heard the thinking behind the experience. The photographs capture the conversations and connections that made the evening personal.
A small beginning. Something real.
Swiss-made, LBMA-accredited physical gold with 99.99% purity. Customers buy whole grams and view the identified bars they own in their account. The gold is professionally vaulted in Singapore by Helveticor, with physical delivery available from 10 grams, in 10g multiples, subject to terms.
Designed for everyday confidence
Singpass verification and PayNow payments make the online journey familiar. The aim is to present the details that matter clearly: how much gold you are buying, the price, your holdings and the choices available next.
“Our mission is to make physical gold accessible to everyone. We built this platform so people can buy, store and sell back gold with confidence, with clear, transparent pricing and a fair, straightforward experience at every step.” Anirudh Menon · Co-Founder & CEO, FinMet Technologies
People behind the platform
Anirudh’s focus on accessible technology sits alongside the precious-metals experience of FinMet’s founding partners, Sunil Kashyap, Pramod Mohan and Johnson Lewis. FinMet Pte. Ltd. operates the Singapore platform, supported by the Group’s technology expertise.
The launch marks the beginning of an experience built around clear ownership and practical choices. One gram can be a starting point; customers choose their own pace.